Public Relations Tactics & Services
We design public relations strategies that support brand visibility, media credibility, digital performance, and long-term discoverability. Whether you’re launching something new, managing your reputation, or trying to earn more organic traffic, we tailor our approach to match your goals.
Below is a breakdown of the public relations tactics and deliverables we execute for our clients. You won’t need all of them, but you’ll benefit from the strategy behind how we choose, combine, and deploy them.
Our PR campaigns are built to generate earned media coverage that moves the needle — and to amplify that coverage in ways that extend its reach and value.
MEDIA COVERAGE
(i.e., the Wall Street Journal, People magazine, the Kansas City Business Journal, local TV news, etc.)
PRESS RELEASE
writing / distribution
OP-ED
contributed / content creation
NATIONAL AWARDS ENTRIES
i.e. Inc. 500 list
Analyst Relations
SOCIAL MEDIA AMPLIFICATION
(i.e., the Wall Street Journal, People magazine, the Kansas City Business Journal, local TV news, etc.)
MEDIA TRAINING
executives / spokespeople
WIKIPEDIA
entries / expansion
REDDIT
content creation / placement
ZOOM
Media Tours
DIGITAL PRESS KIT
creation / online reputation management
CRISIS COMMUNICATIONS
response strategy
JOURNALISTIC SEO
for backlink acquisiton
PODCASTS
guest booking
EXECUTIVE VISIBILITY
strategy / ghostwriting
How We Use These Tactics
A press hit is a great win — but we don’t stop there. We build PR strategies that push earned coverage beyond the first moment of visibility.
We help you leverage every mention, quote, or feature across digital channels to reinforce brand authority, create content for search, and build a stronger media footprint over time.
For example:
- Turn a feature article into multiple pieces of content
- Share and amplify across social platforms
- Use coverage to improve search performance
- Highlight visibility in sales, recruiting, or fundraising
- Secure additional content placements using the first hit as proof
Customized for Your Goals
Every company’s needs are different. We don’t force you into a static PR package. Instead, we build your campaign with the tactics that make sense for:
Your industry and audience
Your timeline and goals
Your brand voice and leadership
Your integrated marketing strategy
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If you're not sure where to begin, we’ll help you prioritize. If you already have specific needs in mind, we’ll meet you there and build from it.