Customer Insights. User Experience.
Heuristic Evaluations. Research.

EAG Acquires Useagility

The EAG team is dedicated to refining our clients’ websites, messages and conversion rates. We consistently observed a crucial need to enhance visitors’ experiences on websites. By focusing on understanding customer behavior and implementing those insights in website design, we've seen significant improvements in response rates.

This relentless pursuit of learning and testing led us to a realization: businesses grow and thrive when they deeply understand their customers. This insight is the reason we acquired Useagility, a leader in customer insights and user experience analysis. Their expertise has propelled brands like AMC Theatres, American Century, The Kansas City Chamber of Commerce and Hallmark to new levels of success. Plus, it’s just a happy accident that you can’t spell usEAGility without us.

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CUSTOMER INSIGHTS: Do Your Customers Feel Heard?

Gaining customer insights shapes everything from marketing messages to product features. The power of thorough research allows your company to outshine (and outsmart) the competition. Whether it's product testing, customer interviews, focus groups, retail ergonomics or a combination thereof, our goal is to provide actionable insights that directly guide your business strategy and result in measurable improvements.

HEURISTIC EVALUATION: Does Your Website Frustrate Visitors?

Knowing exactly how users interact with your website is crucial. We perform heuristic evaluations to understand and improve your website's performance for your users. This includes examining the user interface (UI) and the overall experience design (XD). Our mission is to identify and eliminate barriers that prevent users from engaging fully with your site.

Research and Plan Instead of Guessing and Hoping

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Field research observes and interviews your target audience in their natural environments, revealing ah-ha insights you can't get any other way. Field research allows you to see firsthand how your customers actually interact with and use technology in their daily lives.

This includes:

  • Observing their behaviors
  • Listening to their pain points
  • Understanding their motivations and goals

Based on this vital information, we can solve for your marketing’s challenges and deliver a website, experience or technology that meets or exceeds your customers’ expectations.

Usability Evaluation

Test Systems

  • Heuristic Evaluation
  • Usability Tests (Moderated or Remote)
  • WCAG & ADA Compliance Reports
  • Competitor Analysis
  • Impression Testing

Customer Discovery

Talk to People

  • Customer POV (Retail Ergonomics)
  • Product Testing
  • Stakeholder and Customer Interviews
  • Ethnographic Field Research
  • User Interviews
  • Focus Groups
  • Guerilla Research

Plan and Align:

Solution Manifesto

Field research observes and interviews your target audience in their natural environments, revealing ah-ha insights you can't get any other way. Field research allows you to see firsthand how your customers actually interact with and use technology in their daily lives.

This includes:

  • Observing their behaviors
  • Listening to their pain points
  • Understanding their motivations and goals

Based on this vital information, we can solve for your marketing’s challenges and deliver a website, experience or technology that meets or exceeds your customers’ expectations.

Get human-centered design services for when you're ready to build something new.

Participatory design involves actively engaging end-users (and stakeholders) in the design process, resulting in more user-friendly and effective products. By involving diverse perspectives and ideas in the design process, we can better ensure that the solution built meets the needs of both your customers and your business

BUILD:

Participatory Design

Build: Participatory Design

Get human-centered design services for when you're ready to build something new.

Participatory design involves actively engaging end-users (and stakeholders) in the design process, resulting in more user-friendly and effective products. By involving diverse perspectives and ideas in the design process, we can better ensure that the solution built meets the needs of both your customers and your business

Deeper insights. Better user experience. It’s a winning combination business owners should be using all the time. What can we tell you about your customer experience?

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