As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use In consumer marketing, the term “brand” permeates every discussion, strategy and writing, as companies attempt to manage consumers’ perceptions of their products and services. For nonprofits, understanding what brand means and how to manage a brand is equally as important, but often overlooked. Simply put, …

As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use At the recent American Marketing Association Nonprofit Marketing Conference, one theme kept recurring among speakers and facilitators: a solid brand message must be developed and delivered internally, long before any external advertising is created.