The cardinal sins and golden rules of email list marketing. There are a lot of marketing companies out there more than happy to pad your email marketing platform numbers by selling you an email list. The list might include recipients’ names, email addresses, company names, titles, income levels, etc. Buying an email list with all this juicy data beats organically …
There won’t be a test, but there are consequences for not following them. Anyone who has an email address (that’s everyone) knows the frustration of receiving emails from small businesses that haven’t followed the rules of permission-based email marketing. Spam emails can come from all kinds of sources—both legit companies and shady ones. Even inboxes with fairly good spam protection …
When it comes to representing your brand, don’t underestimate the power of email marketing. Mistakes happen, but as any email marketing agency will tell you, a simple mistake has the power to truly damage your brand. For example, in May 2014, the major image-publishing service Shutterfly sent an email out to a large group of their customers congratulating them on …
