Slow down on the spending and focus first on your landing pages. As advertisers, we want to focus as much of our time and budget as possible on sending prospects to our website. But if the page you’re sending prospects to doesn’t convert them to warmer prospects or paying customers, it’s smarter to stop sending traffic and first focus on …
The cardinal sins and golden rules of email list marketing. There are a lot of marketing companies out there more than happy to pad your email marketing platform numbers by selling you an email list. The list might include recipients’ names, email addresses, company names, titles, income levels, etc. Buying an email list with all this juicy data beats organically …
