An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards, on television, radio, you name it. People were telling others to “follow” them there. Everyone was going, so we figured, …
Budgeting for coffee as you do your monthly expenses. Expecting checked baggage fees to cost as much as half or more of your airline ticket price. This is the reality of our world today because the big brands made it this way. Big brand marketing strategies can work just as well for small business. Scaling these marketing strategies to fit …
“Best” Meaning the Ones You Should Budget for This Year Actions speak louder than words, which is true for today’s B2B and B2C businesses. More often than not, small businesses use marketing strategies to draw in new customers and increase revenue, but rarely do they focus on customer retention strategies that build long-lasting relationships. Customers are more likely to show …
