An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards, on television, radio, you name it. People were telling others to “follow” them there. Everyone was going, so we figured, …
An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards, on television, radio, you name it. People were telling others to “follow” them there. Everyone was going, so we figured, …
In early 2018, Facebook changed the way their algorithm works to encourage peer-to-peer communication at the expense of how many people a company may be able to reach, even if a person “likes” that particular small business. All that to say that – on Facebook anyway – if you’re not paying to reach an audience, your posts are nearly worthless. …
Outsourcing marketing and advertising services is blossoming among small and medium sized businesses. Recently we’ve been asked a host of new questions as companies evaluate the pros and cons of outsourced marketing. In no particular order, here are the most recent and frequent questions asked about outsourcing. Is it a good idea to outsource social media marketing? Yes and no. …
