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Livers Bronze Joins EAG Client Roster

EAG today announced the addition of Livers Bronze to its growing client roster. Livers Bronze is an iconic name in the design and manufacturing of distinctive handrail systems throughout the U.S. EAG will provide brand and creative strategy as well as tactical execution for Livers Bronze, celebrating their 65th year in business. “We are thrilled to have this opportunity to …

Are You a Sophisticated Marketer?

Originally published in Flourish! Magazine, January/February 2011 Some companies have great marketing from a tactical perspective. Others rely on breakthrough creative to stand out. Unfortunately, a great many still use the ‘try-it and see what happens’ method of marketing. Regardless of a company’s current state of marketing maturity, the ultimate goal is to become a sophisticated marketer. In this case sophistication …