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Career Opportunity – Art Director

Do you love seeing your designs in action, helping businesses achieve their goals? Can you devour a good brief with the same excitement as a good novel? Do the analytics of the performance of creative design drive you to refine and experiment? Do you have experience working in a company of at least 10 employees, but you value working in …

Don’t Forget to Take Your Brand with You When You Grow

Don’t Forget to Take Your Brand with You When You Grow

Imagine a sixty-year-old, family-owned company in the midwestern United States. The company, now run by the third generation, has survived, and often thrived, through six, count ‘em six, decades of social and economic uncertainty. The world has changed. Trends come and go, and sometimes never come back around. Yet, this company has adapted in every way it can by adopting …

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Privately-Held Electrical Corporation of America’s Transition to ESOP Amidst Global Pandemic Showcases Strength and Growth

Kansas City, Mo. (July 17, 2023) – In a bold move during the challenging times of a global pandemic, 53-year old, 4th generation privately-held Electrical Corporation of America (ECA) embarked on a significant transformation by transitioning into an Employee Stock Ownership Plan (ESOP). This strategic decision positions ECA for continued growth and prosperity during a time of leadership changes, fosters …

Make Your Marketing Messaging More Effective

Make Your Marketing Messaging More Effective

“You need to do more marketing.” You might hear that advice from your employees, your management or maybe your own family. Just doing more of something doesn’t necessarily improve your situation. Effective marketing—marketing that delivers a return on your investment and builds your business—is about doing the right things, not necessarily more things. Where do you start? Talk to advertising …