The cardinal sins and golden rules of email list marketing. There are a lot of marketing companies out there more than happy to pad your email marketing platform numbers by selling you an email list. The list might include recipients’ names, email addresses, company names, titles, income levels, etc. Buying an email list with all this juicy data beats organically …
We’ve looked at your website, and there are some problems we can fix…
Every business owner has received this unsolicited spammy email. We see them all the time. We get them too. Yes, even us. If you don’t have access to your junk email folder right now, here’s what that email looks like. We’ve corrected spelling, punctuation and grammar issues, but the gist is still there. Not sure if you knew this but …
The Importance of Social Media Marketing
An invitation went out to thousands of people inviting them to the free event. All you had to do was register online and attend. These invitations were EVERYWHERE. On websites, inboxes, at the bottom of people’s email signatures, on billboards, on television, radio, you name it. People were telling others to “follow” them there. Everyone was going, so we figured, …
The Battle Over Minimum Wage: Small Business Consulting in a Time of Debate
The minimum wage debate carries on. Earlier this year, retail giant Target announced that it will raise its minimum wage of $12 by $1 this summer with the goal of reaching $15 an hour by 2020. Similarly, Bank of America has said that they will be raising their minimum wage to $20 an hour by 2021. Corporate giants Amazon, CVS, …