Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital platforms and traditional media have felt the pinch as a result. First, why are digital ad prices rising? Inflation is …

B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in the time their journeys take is stark. The sales cycle for a B2C buyer can be as short as a …

Whether you own a small business or are responsible for the marketing of one, you’re always looking for ways to work smarter, not harder. Digital marketing has evolved to the point where there are specific strategies you can follow and certain tactics you can perform that will help you market your small business smarter. The caveat is that digital marketing …

Imagine training for a marathon. You put in the work, the hours and hours of running and pushing yourself to your limits. The day of the marathon comes, and you’re running; you’re running; you’re running. The millisecond you cross that finish line you’re exhilarated and know every ounce of energy you poured into preparing for this personal victory was worth …