Our recent article on small business marketing and rising media costs focused on the opportunity to move past the competition and earn more market share. But what about the times when rising per-click charges force you completely out of the picture? For our paid search clients, we’ve seen per-click charges for competitive search terms range from just pennies to $75 …

EAG Advertising and Marketing Small Business Marketing Tip: “Are you trying to reach your customers with social media? Great. But, before you go out and start planning all of your social media posts, several times a day, on all of the social media platforms that are available, you should know a little something about the reach of organic versus paid …

Media costs have risen across virtually all major ad platforms, from Google and Meta to Amazon and TikTok. Even traditional media is expected to increase another 2%, with television set to see a 15% increase. Small businesses advertising on digital platforms and traditional media have felt the pinch as a result. First, why are digital ad prices rising? Inflation is …

B2B (business-to-business) customers’ journeys are very different than those of B2C (business-to-consumer) customers. B2B customers tend to sidetrack, backtrack and fast track their way along the buyer’s journey, while B2C customers very often sprint to the destination. The difference in the time their journeys take is stark. The sales cycle for a B2C buyer can be as short as a …