As published in the Kansas City Small Business Monthly, November 2006 Picking up my Sunday newspaper just became part of my exercise routine. At a whopping 10.5 pounds (yes, I weighed it), keeping current on national events can also keep you in shape. But if you need a lighter workout, just remove the seasonal advertisements and the paper shrinks to …
As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use In consumer marketing, the term “brand” permeates every discussion, strategy and writing, as companies attempt to manage consumers’ perceptions of their products and services. For nonprofits, understanding what brand means and how to manage a brand is equally as important, but often overlooked. Simply put, …
As originally appeared in the Jeffrey Byrne & Associates, Inc. newsletter, News You Can Use At the recent American Marketing Association Nonprofit Marketing Conference, one theme kept recurring among speakers and facilitators: a solid brand message must be developed and delivered internally, long before any external advertising is created.
By Paul Weber from Johnson County Business Ledger Its 6 p.m., dinner is on the table and the phone rings. Would you like your carpets cleaned? No thanks, I have hardwood floors. You just won a fabulous free trip. No thanks, I don’t travel much. Would you be interested in a free siding estimate? No thanks, my house is brick.
