KANSAS CITY, Mo.— EAG Advertising & Marketing, a leading full-service marketing agency, announced today the acquisition of DataSmart Digital, a digital marketing firm known for its data-driven approach, exceptional creative execution, and deep client relationships.
The acquisition is part of EAG’s growth strategy to expand its team with top-tier talent while adding a roster of bold, forward-thinking clients that fit its results-driven DNA. As a result, the agency enhances its already strong capabilities in strategic performance marketing and creative strategy.
“Our growth at EAG has never been about chasing size. It’s been about building the right team,” said Michele Markham, President and CEO of EAG. “The DataSmart crew has the talent, creativity, and grit that make them a perfect match for us. Their clients? They’re exactly the kind of driven, entrepreneurial organizations EAG was built to champion. This partnership is going to make big things happen.”
Founded by Jake Sitler, DataSmart Digital earned a strong reputation for delivering measurable marketing outcomes through strategic insights and innovative campaigns. “We explored a number of options, but EAG was the clear choice because the decision wasn’t about the mechanics of the deal; it was about the shared vision for our clients and our team,” said Sitler. “Our cultures, values, and client profiles match so well that it feels like a natural evolution for both organizations.”
The combined entity will operate under the EAG brand, with the DataSmart Digital team fully integrated into EAG’s already powerhouse agency. Together, they will bring more strategy, more creativity, and more measurable impact by helping clients create value, strengthen their position, and achieve their goals.
About EAG Advertising & Marketing
EAG, headquartered in Kansas City’s vibrant Crossroads District, is a fiercely entrepreneurial marketing advisory and creative agency. Since 2003, we’ve helped businesses cut through the noise with our no hype, just hustle approach. We think like owners, building strategies that amplify strengths, close gaps, and get results. Our culture attracts and keeps top talent, creating a place where people love to work and a foundation of consistency and commitment that earn the trust and loyalty of our clients, whether it’s through a bold idea or a critical detail delivered flawlessly. Learn more at https://www.eagadv.com.