There’s more measurement to everything these days, including marketing. Never have there been more measurable marketing metrics, which is great because measurements lead to insights, and insights lead to better decisions, and better decisions lead to better marketing results. But, it’s easy to get lost in the digital marketing terms, jargon and acronyms, losing the meaning behind how the numbers …

There are several good marketing companies in Kansas City. Here’s what our great business marketing experts want you to know. Marketing used to be a lot simpler. Three broadcast television networks, a daily newspaper or two, a handful of top radio stations, some outdoor billboards and a quarterly catalog. You launched your advertising campaign and waited to see the results. …