Buyers Edge Platform
When restaurant operators are navigating rising food costs, labor shortages, supply chain disruptions and shrinking margins, they need more than opinions. They need data.
That’s what makes Buyers Edge Platform different.
As one of the foodservice industry's leading digital procurement and data companies, Buyers Edge Platform helps restaurants, manufacturers and distributors make smarter purchasing decisions through technology, analytics and supply chain expertise. The company's network supports more than 200,000 restaurants and processes over $100 billion in foodservice transactions, giving it a unique perspective on the challenges and trends shaping the industry.
EAG partnered with Buyers Edge Platform to elevate its visibility as a leading voice in restaurant operations, food costs, procurement and supply chain management. Rather than simply promoting the company, the strategy focused on positioning Buyers Edge Platform's executives and experts as go-to sources for journalists covering the business of restaurants.
The result was more than 40 earned media placements with a combined reach of over 250 million Unique Views Monthly.
Coverage included:
The coverage consistently placed Buyers Edge Platform at the center of conversations affecting restaurant operators nationwide, from inflation and tariffs to consumer spending habits, profitability and supply chain strategy.
But the real impact wasn't just media coverage.
By securing placements in respected business, restaurant and national news outlets, Buyers Edge Platform strengthened its position as a trusted authority within the foodservice industry. The earned media helped validate the company's expertise through third-party sources while expanding its visibility across search engines, AI-driven search experiences and industry research.
For Buyers Edge Platform, public relations became more than brand awareness. It became a way to own the conversation around the challenges restaurant operators face every day and demonstrate why data-driven decision making matters more than ever.
