Court-Appointed Special Advocates (CASA) make a life-changing difference for children who have experienced abuse or neglect. CASA of Johnson and Wyandotte County needed to raise awareness, position themselves to attract new donors, and recruit new volunteers from the local communities they serve.

Their marketing tactics focused on first understanding the mindset of the volunteers and donors in their target audience. A multi-channel creative campaign was developed that addresses the hurdles of offering meaningful volunteerism while elevating the volunteer and donor roles as being the champion each child needs in their lives.

Skills Utilized:
Graphic Design
Art Direction
Campaign Strategy
SEO