The Battle Within Wiffle
Ball League Branding

A wiffle ball league with a purpose. Every year, The Battle Within (a nonprofit designed to support the mental health needs of first responders and veterans) hosts a series of fundraising wiffle ball games with fun cameos, ever changing rules and sportsmanship. The only thing the event branding was missing was consistency and an ever-present nod to The Battle Within. Thus, The Wiffle Ball League was created to lend a governing body to the delightful chaos. Embracing vintage aesthetics and playful type, The Battle Within’s Wiffle Ball League has taken on a personality of it’s own.

Because The Battle Within supports the mental health of first responders and veterans, the league’s identity needed to carry real weight while still reflecting the lighthearted spirit of the games. EAG gave the recurring event a consistent governing brand, drawing on vintage aesthetics and playful type so the Wiffle Ball League reads as its own institution. The work spanned graphic design, branding, concepting and billboard design.