Game Day Green

A new line of marijuana cartridges designed to elevate game day. Introduced by Derrick Thomas Junior, Gameday Green’s branding pays homage to his family’s legacy while echoing the science behind the strain. A strain designed to have you feeling the thrill while keeping your head in the game.

Launching a cannabis product introduced by Derrick Thomas Junior meant the branding had to balance personal family legacy with the science behind the strain itself. EAG developed an identity built around that tension — capturing the thrill of game day while signaling the focus the strain is designed to deliver. Support extended across graphic design, branding, web design, copywriting and event planning.