CASA
Court-Appointed Special Advocates (CASA) make a life-changing difference for children who have experienced abuse or neglect. CASA of Johnson and Wyandotte County needed to raise awareness, position themselves to attract new donors, and recruit new volunteers from the local communities they serve.
As a nonprofit serving Johnson and Wyandotte County, CASA depends on a steady pipeline of informed donors and trained volunteers, which made clear, resonant communication central to this engagement. EAG approached the work as an integrated effort spanning graphic design, art direction, campaign strategy and SEO, building messaging that frames volunteering not as an obligation but as the chance to be the champion a vulnerable child needs.
Results
Their marketing tactics focused on first understanding the mindset of the volunteers and donors in their target audience. A multi-channel creative campaign was developed that addresses the hurdles of offering meaningful volunteerism while elevating the volunteer and donor roles as being the champion each child needs in their lives.
Skills Utilized:
Graphic Design
Art Direction
Campaign Strategy
SEO
