Mouth and Foot Painting Artists
Some stories do more than generate headlines. They make people stop scrolling.
Mouth and Foot Painting Artists (MFPA) represents artists who create incredible work using only their mouth or feet due to physical disabilities. Their mission has always been powerful. The opportunity was helping more people discover it.
EAG partnered with MFPA to increase national awareness through earned media storytelling centered around the organizations and artists themselves, their creativity and the personal journeys behind the artwork.
The strategy focused less on traditional promotion and more on authentic human-interest storytelling. By identifying emotional, visual and inspiring narratives, EAG secured media opportunities that connected with both journalists and audiences.
The campaign generated more than 20 earned media placements with a combined reach exceeding 88 million Unique Views Monthly.
Coverage included:
The media attention helped introduce MFPA and its artists to entirely new audiences while reinforcing the organization’s credibility and mission through trusted third-party coverage.
Beyond awareness, the earned media also strengthened the organization’s long-term online visibility, helping MFPA build authority and discoverability across search, digital media and AI-driven platforms.
At its core, this wasn’t just about press coverage. It was about making sure meaningful stories reached the people who needed to hear them.
