FroDo Baking Company is the result of a carve-out of the frozen dough division from a well-known industry leader in B2B bakery ingredients, with a mission to build a brand that will catapult the company into its next phase of growth. FroDo’s values and team are important assets that have driven growth so far, and are integral to their brand identity. A need was identified to develop cohesive branding elements for the growing company, particularly in building an internal brand that attracts and retains the best talent in the industry.

Working closely with FroDo’s president & CEO to actualize his vision for the company, EAG developed a mark and a suite of branding materials around the company’s commitment to being “Hungry for More.” The Hungry for More internal brand creates a sense of belonging and camaraderie among FroDo employees and communicates the company’s dedication to achieving excellence as individuals and as a team. Like the majestic wolf who also excels in a cold environment, FroDo employees are never complacent, are always prepared to overcome a challenge, and can count on support from their pack.