Smoot, a long-established pneumatic conveying systems, parts and components company, and Taylor Products, a well-known custom packaging and container handling equipment company, came together as divisions under Magnum Systems.
The Magnum name was subservient to that of well-known Smoot and Taylor Products, and the message in the marketplace was confusing to the point of separate websites, advertising and social media channels.
It was time to put the Magnum name first. By defining a rigorous set of brand standards that incorporate the Taylor and Smoot product lines, messages didn’t have to work as hard to be recognized as coming from Magnum. Today, the Magnum brand is recognized and messages are cohesive and unified across all media channels.