School Smart KC
This multi-tactic digital campaign reached parents of school-aged children with awareness that they could apply to 26 schools with a single application via School App KC. Creative included photos of actual students and teachers, provided by the schools, so the audience would relate to the ads. Participating schools were able to see proof of performance via a reporting dashboard which included performance for ads specifically for their school.
The campaign delivered a 43% increase in applications, the highest in the five year history of the organization. All 26 participating schools received individual campaigns, in addition to the comprehensive campaign.
Performance Max & Responsive Campaigns
Social (Paid + Organic)